Hi, I'm Samarth Gupta

Software Engineer

Passionate about building innovative solutions. Currently working at Optmyzr.

About Me

I'm a Software Development Engineer with expertise in building modern web applications and AI-powered solutions. Currently working at Optmyzr, I lead Generative AI initiatives and develop tools that enhance digital marketing workflows.

My technical journey spans frontend and backend development, with a focus on creating intuitive user experiences and robust architectures. I'm passionate about leveraging cutting-edge technologies to solve complex problems.

Work Experience

Software Development Engineer

Optmyzr

Jun 2023 - Present

Led implementation of Generative AI initiatives with Sidekick chatbot, enabling users to query account data and providing AI-powered ad text suggestions.
Enhanced Budget Trackers with comprehensive logging and redesigned UI/UX to consolidate multi-account management into a single intuitive interface.
Developed Magic Quadrants tool as the company's first Labs project, receiving high user appreciation and earning 2nd runner-up in the company hackathon.
Mentored junior developers and interns while contributing to core platform features and strategic initiatives.

Technologies:

.NET

React.js

TypeScript

PHP

MongoDB

MySQL

AWS S3

Redis

Software Development Engineer Intern

Optmyzr

Apr 2022 - Jun 2023

Contributed to Smart Exclusions automation tool, enabling automated exclusion of underperforming placements from advertising accounts.
Implemented spell check functionality in the Ad Text Optimization RSA tool, significantly improving user experience.
Redesigned the Hatquest webapp and marketing site, enhancing user experience through improved navigation and visual consistency.

Technologies:

React.js

TypeScript

.NET

PHP

MySQL

Redis

Hugo

Skills & Technologies

Programming Languages

JavaScript

TypeScript

PHP

Kotlin

Frontend Technologies

React.js

Next.js

TypeScript

HTML/CSS

Backend Technologies

Node.js

.NET

Express.js

PHP

Ktor

Mobile Development

Android Development

Kotlin

Jetpack Compose

Firebase

Databases & Storage

MySQL

MongoDB

Redis

AWS S3

Tools & Workflows

Git

GitHub

CI/CD

Hugo SSG

Firebase

Personal Projects

Meme's Magic

Social Media Android App

Developed a feature-rich social media platform for meme enthusiasts with real-time messaging using WebSockets and push notifications via Firebase Cloud Messaging. Built with Kotlin, Jetpack Compose for UI, Ktor for backend, and AWS S3 for media storage.

Kotlin

Jetpack Compose

Ktor

WebSockets

AWS S3

Firebase

Music Genre Classification

Techniques Analysis

Analyzed various machine learning algorithms to classify music genres based on audio features extracted using Python libraries. Compared multiple classification models including Random Forest, SVM, and Neural Networks with detailed result visualization.

Python

Machine Learning

Data Analysis

Neural Networks

SVM

Random Forest